PRODUCT FOCUS / MOROCCAN SOURCING · PHOTOGRAPHY IS ILLUSTRATIVE
THE ATLAS BRIEF
Better questions. Clearer offers.
These variables help define a useful sourcing brief. They are not a catalogue of confirmed Atlas supply. Each producer capability, document and commercial term must be checked for the actual enquiry.
01 / PRODUCT
Name the actual olive
Variety and colour are starting points, not a complete product definition.
Calibre is a size classification; agree the applicable counting convention and range.
State whether the presentation is whole, pitted, sliced, stuffed or otherwise prepared.
02 / PACK
Match the destination format
Define brine or other preparation, retail or bulk pack, and net and drained weights where relevant.
Private-label work should identify artwork, language and approval responsibilities.
Carton configuration and unit count affect landed comparison.
03 / COMMERCIAL
Set the comparison boundary
Request a realistic MOQ and any production or label lead time.
Record destination, quantity, trade term and named place together.
Ask which destination-specific product and export documents are available for review.
INTERACTIVE / ILLUSTRATIVE ONLY
Inside a table olive requirement.
Choose a few variables to see how an incomplete enquiry becomes a structured brief. This does not test stock, price or producer capability.
ATLAS / EXAMPLE SPECIFICATION
EXAMPLE BRIEF · NOT A LIVE OFFER
Information confirmed0 / 8
Variety
Not confirmed
Calibre
Not confirmed
Preparation
Not confirmed
Pack format
Not confirmed
Brine / medium
Not confirmed
Private label
Not confirmed
MOQ
Not confirmed
Trade term
Not confirmed
The remaining unknowns become questions for the next sourcing conversation.
